Due to the confidential nature of my work, I am unable to disclose specific details regarding the project I was working on. However, I can share the general approach and outcomes, aligning them with the learnings gained from my experience applying them to BAGGU.

I admire the identity of BAGGU: simple, high quality, and versatile across a spectrum of colors. I rebuilt the website to make it more user-friendly and compatible with mobile devices. Simultaneously, I retained certain original market decisions from the original website, believing they may lead to another aspect of identity.